Maria DiCarlo - Wakefield, MA Real Estate, Reading, MA Real Estate


Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.


An open house represents a valuable opportunity for a home seller who wants to generate interest in his or her residence. This event enables homebuyers to get an up-close look at your house, and ultimately, may help homebuyers become comfortable with submitting an offer for your home. For home sellers, there are many great reasons to devote time and resources to get your residence ready for an open house, including: 1. An Open House Gives You a Chance to Make a Positive First Impression. Any home seller can showcase his or her residence online. Conversely, it takes a dedicated home seller to highlight the true value of his or her house to interested homebuyers as part of an open house. With an open house, you can boost your home's chances of making a positive first impression on homebuyers. Because homebuyers can browse your home with ease, they will be able to evaluate it in a no-pressure situation. Plus, if you employ a real estate agent, this professional will be available to provide homebuyers with additional details about your residence during an open house. Your real estate agent might even be able to offer information to homebuyers about your residence that they won't be able to find online as well. 2. You Can Choose the Date and Time of an Open House. Unlike a home showing, a home seller can select the date and time of an open house. This flexibility ensures a home seller can plan accordingly and guarantee his or her house is clean and neat when the big day arrives. In most cases, home sellers will host an open house on a Saturday or Sunday, and the event may take place over the course of an afternoon. Meanwhile, an open house might even feature fresh-baked cookies, coffee and tea and other assorted snacks and beverages that homebuyers can enjoy as they check out your residence. 3. You May Be Able to Convince a Homebuyer to Make an Offer. The odds that a homebuyer will submit an offer on your residence without an in-person evaluation of your house are slim. On the other hand, after a homebuyer walks around your residence and envisions what life might be like in your home, he or she may be convinced that your house is the perfect choice. Thus, he or she may make an offer on your residence, which means you can move one step closer to selling your house. When it comes to hosting an open house, you'll want to prepare as much as possible. And with a dedicated real estate agent at your side, you'll be able to receive expert tips to get ready for an open house. This real estate professional understands the importance of an open house, and as a result, will do everything he or she can to help your residence stand out to homebuyers, too. Prepare your residence for an open house, and you could improve your chances of generating significant interest in your residence among large groups of homebuyers.

Home sellers rejoice! The housing market moves rapidly, which means home sellers who allocate the necessary time and resources to enhance their residences should have no trouble stirring up plenty of interest in their properties as soon as they become available.

Ultimately, navigating the fast-paced housing market can be simple for home sellers – here are three tips to ensure that you can do just that.

1. Focus on Your House's Curb Appeal

For home sellers, it is paramount for your house to make a positive first impression. Otherwise, homebuyers may shy away from your residence if it fails to garner their attention.

Fortunately, it can be quick and easy to revamp your home's exterior and boost your property's curb appeal.

A home seller who mows the front lawn and cleans his or her home's siding can bolster the property's curb appeal instantly. Also, don't forget to clear off walkways and remove leaves and weeds from your lawn to further enhance your home's curb appeal.

2. Price Your Home Competitively

A homebuyer may not even have to set up a home showing to be turned off by your property. In fact, a home seller who sets a high asking price for his or her residence risks alienating potential homebuyers immediately. Conversely, if you set the right asking price from the get-go, you may receive many great offers on your residence when it hits the housing market.

Assess the prices of comparable houses in your area to determine a "competitive" asking price for your residence. By doing so, you'll be able to establish fair market value for your house and improve your chances of a quick home sale.

Don't forget to be flexible with your asking price as well. And don't forget, if a homebuyer submits an offer that falls below your initial expectations, you can always counter this proposal.

3. Work with a Fast-Paced Real Estate Agent

To succeed in today's fast-paced housing market, you need a real estate agent who understands what it takes to list a property and maximize its value at any time. Thus, hiring an experienced real estate agent ensures that you can generate significant interest in a fast-paced housing market.

An experienced real estate agent will be able to promote your residence to the right homebuyers consistently. This real estate professional will go the extra mile to ensure that you can add your property to the housing market and get the best results possible. Furthermore, your real estate agent will address any of your concerns and questions and ensure that you receive the support you deserve throughout the home selling process.

Listing a home in a fast-paced real estate market may seem difficult, particularly for first-time home sellers. But with an experience real estate agent at your disposal, you can overcome any housing market hurdles. This real estate professional will simplify the process of listing your residence, and ultimately, help you optimize your home's value.

Take advantage of the aforementioned home selling tips, and you can minimize the guesswork associated with selling your home in a fast-paced real estate market.


Looking to add your home to the real estate market in the near future? Home interior improvements are a must, especially if you want your residence to stand out from the competition.

Believe it or not, your bathroom can serve as a key differentiator for your home. With a neat, tidy bathroom, you may be able boost your home's appeal to potential homebuyers. On the other hand, a messy bathroom is unlikely to do you any favors in a fierce housing market.

If you spend some time cleaning your house's bathroom from top to bottom, you could increase your chances of a quick home sale. Lucky for you, we're here to provide simple, effective bathroom cleaning tips so you can enhance your house's bathroom.

Here are three bathroom cleaning tips that every home seller needs to know.

1. Use an All-Purpose Bathroom Cleaner on the Sink

Dirt and grime may form in your bathroom sink over an extended period of time. Thankfully, an all-purpose bathroom cleaner will make it easy for you to eliminate residue from your bathroom sink.

An all-purpose bathroom cleaner is a great option to remove light soil and film from a bathroom sink. And if you need extra help, you can always use an abrasive or soft-scrub cleaner as well.

2. Scrub the Shower and Bathtub

When was the last time you cleaned your shower and bathtub? If it's been several years, then there's no time like the present to scrub down every inch of your shower and bathtub and give them a fresh look and feel.

Abrasive scrubbing pads are ideal to remove bathroom rings or deposits on shower floors. Also, tile brushes will enable you to scrub tile grout and clean cracks and corners as needed.

3. Spend Some Time Cleaning the Toilet

Let's face it – no one likes cleaning the toilet. However, a home seller will need to spend some time cleaning the toilet to ensure a home's bathroom stands out for all the right reasons.

Toilet bowl cleaner dissolves deposits and kills germs, and as such, can help you speed up the process of cleaning a toilet. Plus, you can use a toilet bowl cleaner in conjunction with a strong, durable toilet bowl brush to eliminate all deposits with ease.

Lastly, don't forget to use a disinfecting spray cleaner on the toilet rims, seat, lid, tank and bowl exterior. Wipe down these areas, and you'll be able to enhance your toilet's overall appearance.

If you're unsure about how to improve your bathroom, be sure to consult with a real estate agent before you list your home. This real estate professional is happy to provide home selling tips and ensure you can revamp your house's interior and exterior.

A real estate agent can serve as an expert guide to the home selling process and will offer tips along each stage of the home selling journey. Therefore, if you work with a real estate agent, you should have no trouble maximizing the value of your house.


Want to sell your home? Like many home sellers, you're probably on the lookout for a real estate agent who can help you get the best price for your house.

Choosing the right real estate agent usually will require you to perform comprehensive research. You'll need to examine the credentials and skills of many real estate agents in your area. Plus, you may want to sit down and chat with various real estate agents to find one who can simplify the home selling process.

Ultimately, there are several questions you should ask a real estate agent before you hire him or her to sell your house, including:

1. What is your home selling experience?

No two homes are identical, and much in the same way, no two real estate agents are exactly alike. As such, you should learn about a real estate agent's experience to ensure he or she possesses the expertise necessary to sell your house.

For example, if you're selling a condo, you may want to hire a real estate professional with condo experience. Or, if you're looking to sell your home as quickly as possible, you should find a real estate agent who knows how to promote a home across social media and other platforms.

2. How will you keep in touch?

What good is a real estate agent if this professional fails to keep you informed throughout the home selling journey?

With the right real estate agent at your side, you'll be able to stay up to date along each stage of the home selling process. In fact, this professional will provide you with updates about offers on your home, requests to view your residence and much more.

Furthermore, your real estate agent should be easily accessible via phone and email. This means if you need support at any point during the home selling journey, your real estate agent will be able to assist you.

3. Can you provide references?

An expert real estate agent should have no trouble connecting you with past clients. That way, you can find out how this real estate professional has helped previous home sellers accomplish their goals.

If you connect with a real estate agent's past clients, you can get a better idea about how this real estate professional responds to various home selling challenges. As a result, you'll be better equipped to determine if this real estate agent is the right person to help you sell your house.

4. How will you market my house?

A real estate agent should go above and beyond the call of duty to market your house to the right groups of homebuyers. This professional typically will allocate extensive time and resources to learn about you and your home selling needs and help you plan accordingly.

Finding out how a real estate agent will promote your home is essential. With this information, you can understand whether a real estate agent will do everything possible to showcase your residence to potential homebuyers.

Use the aforementioned questions, and you can select the right real estate agent to help you sell your home.




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