Maria DiCarlo - Wakefield, MA Real Estate, Reading, MA Real Estate


If you’re selling your home it can be frustrating when you aren’t receiving any offers. Perhaps you’ve heard that it’s a seller’s market and that the offers on your house would be flying in. However, it’s more complicated than that.

Whether or not your house receives offers is determined by a number of reasons--some that in your control, others that aren’t. But, that doesn’t mean you have to give up and sell your house at a low price.

In this article, we’ll discuss what to do if your house just isn’t selling. We’ll talk about some reasons why people may be hesitant to bid, to inquire about a showing, and to seal the deal and purchase your home.

Revisit the comparable properties

If your home has been on the market for a while, it’s a good idea to check out the other recent homes in your neighborhood to see how their prices compare to the listing price of your home. Since the market fluctuates, other sellers could be adjusting the cost to reflect the current rates, leaving yours higher than it should be.

When pricing your home, make sure you are comparing your house to those that have actually sold. Using houses that have been on the market for a while as a baseline might mean you’ve priced your home too high to sell just like theirs.

Also, make sure you are using houses that share many of the common features that yours does. This can include:

  • Square footage

  • The year the house was built

  • Number of bedrooms and baths

  • The lot size

  • The condition of the home

Remember, it isn’t all just about location.

Getting more leads

If people aren’t making inquiries about your home, there are a few things you should check up on. First, make sure your listings are updated and accurate. The contact info should be easy to find, and you or your real estate agent should provide multiple means of contact (email, cell phone, text, etc.).

Next, ensure that you’ve given enough details about the house. If people are searching for a specific number of rooms but your listing doesn’t mention the number of rooms you have, you might be missing out on several inquiries.

Finally, make sure your photos are high resolution and well-lit. You want to make sure visitors to your listing can get a clear idea of what your home looks like. If your photos are small, dark, blurry, or if they make the house look cramped and cluttered, you should retake your photos or consider hiring a photographer.

Getting more offers

If you’ve had plenty of inquiries and showings but you aren’t getting any offers there may be a deeper, underlying issue that needs to be addressed. Usually, this means your home needs important repairs and upgrades that buyers simply don’t want to make.

If your house is priced to be move-in ready but it’s not, you’ll have to make some upgrades or lower the price.

Not working with an agent

Sellers can also have a difficult time getting offers if they attempt to sell the home themselves without using a real estate agent. If your home is FSBO (For Sale by Owner), you’re missing out on a number of listing services and connections that an agent can provide.


As a home seller, you're almost ready to list your home on the real estate market. For instance, you've committed a lot of time and money to complete extensive home repairs, conducted massive amounts of cleaning and even started working with a professional real estate agent. But even after all of your efforts, you still need to complete several last minute tasks to ensure your house is ready for prospective homebuyers to check it out. So what does it take to guarantee your house is ready for a home showing? Here are three last minute tips for home sellers to get a residence prepared for an upcoming showing: 1. Focus on the Flow of Traffic. Is it easy for homebuyers to get around your house? If large, bulky furniture and clutter fill your residence's walking paths, it may be difficult for homebuyers to walk around comfortably. Therefore, you'll want to spend some time investigating the traffic flow in each room of your home and ensure that homebuyers can explore your entire residence quickly and effortlessly. In the hours leading up to a home showing, you can improve the flow of traffic in any room simply by rearranging furniture as needed. Remember, you'll want to give homebuyers plenty of space, and moving furniture to ensure homebuyers can move around with ease is critical. You also can rely on your real estate professional for support in this area, as he or she will be able to provide you with last minute guidance to empower you to maximize the flow of traffic in every room. 2. Hide Your Personal Items. You know the photographs, trophies and other personal belongings that fill various rooms in your home? In order to provide a great first impression of your house, you may want to consider hiding these items before your home showing. The goal of a home showing is to give homebuyers a glimpse into what life would be like if they choose to purchase your residence. And if you keep your personal belongings out of sight, you can empower homebuyers to realize your home's potential and improve your chances of making a distinct first impression on homebuyers, too. Take a few minutes to place personal items in a desk drawer, a box in your attic or basement or other areas where these pieces will be out of sight during a home showing. By doing so, you can help your house create a unique impression, one that may make your home more attractive to prospective homebuyers. 3. Keep Your Home Clean. Ensure you make your bed, clean up your kitchen after breakfast and perform other last minute cleaning tasks to guarantee your home looks pristine. Ideally, any last minute cleaning tasks should only take a few minutes to perform. But ultimately, these efforts can make a world of difference in the eyes of prospective homebuyers. Guarantee your home is ready for an upcoming home showing – utilize the aforementioned tips, and you'll be able to accentuate the positives of your home to homebuyers at any time.

Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.


An open house represents a valuable opportunity for a home seller who wants to generate interest in his or her residence. This event enables homebuyers to get an up-close look at your house, and ultimately, may help homebuyers become comfortable with submitting an offer for your home. For home sellers, there are many great reasons to devote time and resources to get your residence ready for an open house, including: 1. An Open House Gives You a Chance to Make a Positive First Impression. Any home seller can showcase his or her residence online. Conversely, it takes a dedicated home seller to highlight the true value of his or her house to interested homebuyers as part of an open house. With an open house, you can boost your home's chances of making a positive first impression on homebuyers. Because homebuyers can browse your home with ease, they will be able to evaluate it in a no-pressure situation. Plus, if you employ a real estate agent, this professional will be available to provide homebuyers with additional details about your residence during an open house. Your real estate agent might even be able to offer information to homebuyers about your residence that they won't be able to find online as well. 2. You Can Choose the Date and Time of an Open House. Unlike a home showing, a home seller can select the date and time of an open house. This flexibility ensures a home seller can plan accordingly and guarantee his or her house is clean and neat when the big day arrives. In most cases, home sellers will host an open house on a Saturday or Sunday, and the event may take place over the course of an afternoon. Meanwhile, an open house might even feature fresh-baked cookies, coffee and tea and other assorted snacks and beverages that homebuyers can enjoy as they check out your residence. 3. You May Be Able to Convince a Homebuyer to Make an Offer. The odds that a homebuyer will submit an offer on your residence without an in-person evaluation of your house are slim. On the other hand, after a homebuyer walks around your residence and envisions what life might be like in your home, he or she may be convinced that your house is the perfect choice. Thus, he or she may make an offer on your residence, which means you can move one step closer to selling your house. When it comes to hosting an open house, you'll want to prepare as much as possible. And with a dedicated real estate agent at your side, you'll be able to receive expert tips to get ready for an open house. This real estate professional understands the importance of an open house, and as a result, will do everything he or she can to help your residence stand out to homebuyers, too. Prepare your residence for an open house, and you could improve your chances of generating significant interest in your residence among large groups of homebuyers.

Home sellers rejoice! The housing market moves rapidly, which means home sellers who allocate the necessary time and resources to enhance their residences should have no trouble stirring up plenty of interest in their properties as soon as they become available.

Ultimately, navigating the fast-paced housing market can be simple for home sellers – here are three tips to ensure that you can do just that.

1. Focus on Your House's Curb Appeal

For home sellers, it is paramount for your house to make a positive first impression. Otherwise, homebuyers may shy away from your residence if it fails to garner their attention.

Fortunately, it can be quick and easy to revamp your home's exterior and boost your property's curb appeal.

A home seller who mows the front lawn and cleans his or her home's siding can bolster the property's curb appeal instantly. Also, don't forget to clear off walkways and remove leaves and weeds from your lawn to further enhance your home's curb appeal.

2. Price Your Home Competitively

A homebuyer may not even have to set up a home showing to be turned off by your property. In fact, a home seller who sets a high asking price for his or her residence risks alienating potential homebuyers immediately. Conversely, if you set the right asking price from the get-go, you may receive many great offers on your residence when it hits the housing market.

Assess the prices of comparable houses in your area to determine a "competitive" asking price for your residence. By doing so, you'll be able to establish fair market value for your house and improve your chances of a quick home sale.

Don't forget to be flexible with your asking price as well. And don't forget, if a homebuyer submits an offer that falls below your initial expectations, you can always counter this proposal.

3. Work with a Fast-Paced Real Estate Agent

To succeed in today's fast-paced housing market, you need a real estate agent who understands what it takes to list a property and maximize its value at any time. Thus, hiring an experienced real estate agent ensures that you can generate significant interest in a fast-paced housing market.

An experienced real estate agent will be able to promote your residence to the right homebuyers consistently. This real estate professional will go the extra mile to ensure that you can add your property to the housing market and get the best results possible. Furthermore, your real estate agent will address any of your concerns and questions and ensure that you receive the support you deserve throughout the home selling process.

Listing a home in a fast-paced real estate market may seem difficult, particularly for first-time home sellers. But with an experience real estate agent at your disposal, you can overcome any housing market hurdles. This real estate professional will simplify the process of listing your residence, and ultimately, help you optimize your home's value.

Take advantage of the aforementioned home selling tips, and you can minimize the guesswork associated with selling your home in a fast-paced real estate market.




Loading